Single Women Are Hot

Just when businesses and advertisers be certain properties have women all figured out enters a new category with serious buying power: the single woman. It is projected that in 2005 single women will spend $400 million dollars that has the business world standing up and taking notice.
There use to be a cycle when single women were treated similar to outcasts and looked on in pity. Unmarried women were secretly called "spinsters" by friends and family if properties were not wed by the long period of time they hit 30. The tide is beginning to turn as single women send out the message that they can do for themselves.
Businesses as well as politicians are now checking in to see what makes single women tick. The census data shows that 40% of women between the decades of 25 to 29 are not married. While 23% of women in the 30 to 34 age rage are not married. One can only guess that the percent of single women over 30 am able to grow due to the fact that more women are stating that marriage is not of interest to them. The messages coming from single women are diverse based on information from going for the single livlihood as the preferred lifestyle, selecting career for the duration of marriage first, to one person homeownership.
Single women are beginning to take the country by storm, even on the top hit substantiate "Desperate Housewives" half of the characters are single. Advertising businesses are beginning to get it when it comes appealing to the single woman. One commercial has two women who are sitting down subsequent to a wedding working at a high two for having "not" caught the bridal bouquet. This message says that businesses are seeing that single women are a viable market. That is girl power that is about to be in full effect.